At 7pm, David Cancel will present on Analytics + A/B testing

* measuring just enough, not too much
* developing a plan for what % time spent optimizing
* optimization around the sales process

About David
David is the CEO of Performable, software lets you create, publish and test beautiful landing pages in minutes instead of months. Prior to Performable, David was the co-founder & CTO of Lookery . Before starting Lookery he started Compete where he was the CTO, now part of WPP [LON:WPP]. Before Compete he was the CTO of BuyerZone, now a part of Reed Elsevier [NYSE: RUK].

In addition to Performable David sits on the advisory boards of Visible Measures, Sonian Networks, Yottaa and Shareaholic.

Early Bird Presentation: Customer Development 101, with John Prendergast
For those new to the concepts of Customer Development and The Lean Startup, please come early. From 6:30 to 7pm, John Prendergast, Organizer of the LSC Boston Meetup and CEO of BlueLeaf.com will talk about the basics of customer development and lean startups.