"Have you ever wondered what professional events are going on around the Greater Boston area? We list some of the important events for networking, technology training, entrepreneurial, product launches, conferences, trade-shows etc. The calendar includes events in life sciences, clean energy, technology, business, finance, legal, media etc that happen locally each week".
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Finding, Ranking and Tracking the Online Influencers Important to Your Business
Finding, Ranking and Tracking the Online Influencers
Important to Your Business
Tweet it out! @MassTLC #SocialMedia
Registration & Networking begins at 8:00am
Confirmed Panelists:
Pierre-Loic Assayag, CEO and Founder, Traackr
Mike Troiano, Principal, Holland-Mark
The importance of identifying and engaging online influencers to talk about your business and, hopefully, help to build positive buzz around it, is becoming more important as more and more people are turning to social channels to evaluate their next purchase.
Finding your group of influencers is the first step, but how do you contact and engage them in such a way that they’ll want to talk about your brand and product?
What we do know is that simply broadcasting your message and hoping it gets picked up isn't enough in today's marketing environment. You need to cultivate and engage influencers in meaningful and impactful ways, and then measure it’s importance to your bottom line.
Join us at this seminar to learn from the experts:
- How to drive value to your business through online influence communications
- What are the most effective ways to identify, engage and measure influencer outreach
- Real-world case studies on how to implement this outreach in your B2B or B2C social media and marketing efforts
- How to measure what is important – and what should be ignored
Disclaimer: While we make reasonable attempts to make sure we have events listed correctly, we do not guarantee accuracy.
Please check with organizers for the most upto date information.
